Jeeyoung Jung-“Unseen Constraints” Ethics in User Interface
I found this thesis to be very interesting in the fact that approaching a topic solely based on ethics could be a little biased based on the writers’ beliefs and morals. I believe Jeeyoung did a great job of clearly explaining an discussing these topics with an unbiased outlook. Each one of the topics Jeeyoung talks about clearly illustrates how it can affect interface design and the users’ ideas, feeling and experience. With that in mind, I can honestly say I would read this a couple more times just to retain a total understanding on how each one of these ethical views could influence my interface design skills or projects. Each one seems to live in its own world, but in some ways can end up effecting the other based on the application of the design and how users will be experiencing it. Lastly, I would like to point out that English is not Jeeyoung First language and this thesis clearly demonstrates his drive, communication and passion for this topic.
Ryan Fisher – Contemporary rebranding of traditional markets
Overall, I think this thesis is successful at creating a clear picture of how brands can be successful in todays markets. Provided that we assume that these brands already have a sound product Ryan dove deep into how the psychological and human aspects of reaching a certain audience can affect a person or person’s outlook, loyalty, or buying decision and how it can be influenced. Also being able to see the different approaches that companies take in order to achieve this success was very interesting in that you don’t always have to be the big fish in the pond to get a consumer’s attention or loyalty, which I feel can lead to an even more fruitful opportunity for that brand. But in the case of target and TOMS (being large companies) they really appeal to the human emotion and heart to create a sense of belonging and making an impact other than just purchasing a product. In the End I think Ryans ideas are sound in that we must continue to create a unique experience for all consumers in order to retain the loyalty and trust of the consumer so the brand may continue to grow and thrive in todays markets.
The first chapter didn’t introduce anything new in my mind, but did add new light to the topic on how to understand it. As we move further into the book I think that it will introduce even more ways to understand this initial concept of how people see and I am very interested to see how to applies these concepts to a user experience perspective as well as carry these concepts and new ideas into future projects.
Geons: are the simple 2D or 3D forms such as cylinders, bricks, wedges, cones, circles and rectangles corresponding to the simple parts of an object.
FFA: Fusifrom Face Area allows the faces to bypass the brains usual interpretive channels and help us identify them more quickly than objects.
Canonical Perspective: is a standard or the preferred way of viewing an object.
Affordance: is a quality of an object, or an environment, which allows an individual to perform an action.
Client: National Football League ( NFL )
Problem: It’s 3rd and inches and the clock is ticking down. The ball is snapped and there is a pile of bodies covering the ball. You sit and watch as the referees use their best professional judgement to place the ball in the correct position, all without creating a biased outcome of the game. In today’s world of technological advancements why are we still using posts and an imaginary unofficial yellow line to track the position of the ball on the football field? As the game has grown older athletes have become bigger, faster and stronger. With technology at their side football players have numerous ways to improve themselves, so why shouldn’t the game be on the same page?
Solution: Adding something as simple as a GPS unit and accelerometer to the football, paired with a simple and immersive piece of software, would give an accurate location of the ball on the field. It also provides a new way for coaches to track the flow of the game, and will introduce new ways to rate young quarterbacks, receivers, and kickers at the combine and during a game. Adding these pieces of technology to the game would allow us to track the rotation of the football, acceleration, velocity, even G-forces applied to the ball along with many other metrics.
Project Timeline Below:
WK 2 Research relative technologies, Develop personas and User Reaserch
WK3 Wireframe and Develop UI
WK 4 Refine UI
WK 5 Propose project
Still learning my way around SKETCH. Check out my dunked post here
A little mail widget I made for fun on a break.